…you are not writing the best ad.

The single one mistake a copywriter does is to write for themselves and forget the audience.

Push these out of your mind: brand awareness, like, reacts, shares, comments, engagement.

It’s called copywriting for a purpose. And that purpose is to sell. The only way to gauge if your copy is good, is to weigh it against the results. The results being more sales, more incoming calls, more inbound emails.

Forget about the vain metrics. Your most-paying clients probably won’t like your posts anyway. Challenge the status quo.

Love, R. ♡