Be present in it.

Do not write for the sake of it. Do not stack word upon word. Instead, make your every letter count.

Keep it simple. Simplicity wins hearts over.

Overcomplicating things is a by-product of extremely bad writing; and, ending up with nothing is a by-product of overcomplication. I like to call that exponential decay.

Don’t use presumptuous words. You can have the best product or service in the world. But if your ad sounds like a transaction, you won’t sell any of it. You will end up with nothing.

Write clearly, genuinely. Write with emotion. Write with your reader in mind. Write to communicate well. Write to maker the digital space a better place.

Love, R. ♡