Great copy uncovers the part of you the market can’t ignore. This is your unfiltered positioning.

You got three faces. Every human on this earth does.

The first: The one you show to the world, how you want to be read. The second: The one your family—and probably good friends—know. The third: Who you really are.

The “third face” is your brand essence.

Your writing has a face, too. It’s your writing fingerprint, its “personality”.

How would you write if you knew that no one will ever read? Who are you, when no one is reading? What is your mystery?

No one is happy with who they aren’t becoming. Sport the face you are so afraid to show the world. This is the “true you”.

What is the cost of becoming your fully expressed self?

What would you be willing to pay for it?

Love, R. ♡