Priming in copywriting sets the stage for a message by subtly influencing readers beforehand. Framing in copywriting shapes how information is presented to influence your perceptions and decisions. 

For instance, research showed that framing an option as a loss is more persuasive than framing it as an equal gain.

Our decisions are consciously or subconsciously influenced by the perceptions, opinions, and actions around us.

Learn how to use subtle priming and framing techniques to shape your choices every day.

Love, R. ♡